One of several striking common factors, when we see the rise of newer analyst firms, is the way they are bringing together analysts to explore new value propositions. Great insights and good analysts are not enough to build momentum. A great example of that seems to be Constellation, a firm that’s passionate about disruptive technology with a…
At the AR Forum two weeks ago there was huge interest in the highlights of Analyst Value Survey, which we presented there. Since then over 1,700 people have worked through the slidecast with the highlights. Now we’re put the full results online at https://bitly.com/AnalystValue2013 (and, depending on your browser, you might see them embedded below)….
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2001, and around 3,000 professionals read the results of the 2012 survey. You can see a summary at influencerrelations.com/1886 . I’ll present the 2013 results for…
2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer relations needs action research to look beyond the left-overs * Which analyst firms really drive…
Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as a mechanism for continuing to benefit from senior Yankee staff (initially four and now three)…
Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect an important shifting value curve in the analyst industry, with important implications for analyst relations managers. Communications managers need to know what’s happening, how to anticipate the changes, and what to do differently. Our regular surveys of analyst…
IT budgets are always under constraint, but today’s CIOs are under intense pressure to deliver more for less. At the same time technology development is offering new options, from social computing to sourcing. IT must assess these effectively and invest for business benefit.
Canalys, the UK-headquartered specialist in channels to market, is following a number of other analyst firms in launching newsletters and other tools that allow direct marketing of reports and events. The Canalys Voice drives readers towards buying its research, and it cannot be accidental that the newsletter comes from Rita Chaher, who runs the firm’s…