Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology
Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest
It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We saw that facebook and twitter were
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: https://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards is for telecommunications and networking. The
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: https://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According
IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of
These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards. Marketing is one of the most important areas of expertise where analysts are creating value
Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche specialists who pick up the Security
