Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal

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Webinar: Survey shows new risks for analyst relations

A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are

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Vendors’ five key thoughts about analyst firms

Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. When asked what inhibitions vendors faced getting their

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Join us for the Forum in San José on November 17

Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals

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Take the 2016/17 Analyst Value Survey

The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get

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Guess Who’s Looking for Top Talent in Analyst Relations?

Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top

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Why KCG’s analyst relations awards beat the IIAR’s

We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than

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Netscout continues unwise Gartner suit

Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms

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