AR Classics: Melissa Ruby’s analyst relations myths
bySeattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s…
AR Classics
AR Classics is our collection of widely-read analyst relations articles which continue to be popular years after their publication.
AR Classics: Paul Allen on EMEA analysts’ perspective
byIn Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both…
AR Classics: What the arrival of HFS Research tells us about freemium
byIn September 2014 Phil Fersht at HfS Research published some charts which showed its lead position as the firm had increased the most in…
AR Classics: Vicky Griffith’s ten tips to increase sales
byVicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website…
AR Classics: How analysts influence the Buyer Decision Process
bySymantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is…
AR Classics: Netscout unwisely sues Gartner for “Pay for Play”
byYesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase…
AR Classics: Frustrated customers produce opportunities for upstart analyst firms
by“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not…
AR Classics: Get Ahead of Analysts: The Murphy Approach
byFor several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where…