AR Classics is our collection of widely-read analyst relations articles which continue to be popular years after their publication.
After Gartner’s French Caldwell retired he joined MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when top analysts move over to the supplier side. Howard Dresner, one of the best known analysts in any field, surprised a lot of people when he left Gartner to join Hyperion. While it’s only…
Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s prior background at Edelman brought a strategic messaging approach to her AR work. Since then she’s deepened her reputation in the AR community as someone with a strong focus on demand…
In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both technology vendors and PR/AR agencies. Back then Paul and I were working from the Lighthouse & Rainier office in Palladium House. Paul found that agencies have much to learn about delivering analyst relations…
In September 2014 Phil Fersht at HfS Research published some charts which showed its lead position as the firm had increased the most in influence over the preceding year. That’s all the more notable an accomplishment because it’s the second year they have had that position [in the Analyst Value Survey, which in 2014 was…
Vicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website in 2005, when she was still Vicky Steel. Pleon is now long gone, so I thought I’d share the article. It’s still useful. Decision making is not getting any easier –…
Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: analysts are increasingly stretched, something reflected by the increasing frequency with which some firms are taking complaints to Gartner’s Ombudsman, and making similar appeals at other firms. Dennington, who previously…
Yesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase its investment in Gartner services. While the case is not a re-run of ZL Technology‘s ill-fated case against Gartner, it is unlikely to win in court, change Gartner or improve Netscout’s…
“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies only.” This comment to the Analyst Value Survey from a frustrated senior manager in one of the world’s biggest enterprises really struck the same note…