AR Classics: Why Congress won’t regulate analysts
byGiven the current FIFA scandal, it’s interesting to note that it is a year since the most serious call yet for the regulation of…
AR Classics
AR Classics is our collection of widely-read analyst relations articles which continue to be popular years after their publication.
AR Classics: Why corporations pay technology analysts $15 billion a year
byCorporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By…
AR Classics: Get Ahead Of Analysts: The Murphy Approach
byFor several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where…
AR Classics: “DMB” is over & other harsh AR truths
by2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An…
AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)
byWhen Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He…
AR Classics: The ups and downs of using consultants to select vendors (1990)
byIt’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this…
AR Classics: Buyer beware on analyst advice
byAdmit it. You’re an advice junkie. Need proof? The industry analyst business rakes in more than $I billion annually, mostly from IS managers who…
AR Classics: Don’t panic if a competitor hires your Gartner analyst
byAfter Gartner’s French Caldwell retired he joined MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when top analysts…