AR Classics: AR is often out of line with analyst realities in Asia-Pacific

When Efrem Mallach and I presented Analyst Attitude Survey data at the AR Forum in London, we saw that one of the top issues for many AR teams continues to

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AR Classics: What role does analyst insight have in market intelligence?

Analyst relations teams can have quite a disconnect from the market intelligence and customer insight processes in companies. There’s a substantial opportunity: industry analysts can give you unique insight into

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AR Classics: Influencing the Influencers (2001)

Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the

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AR Classics: Can freemium research be better than free?

The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form

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AR Classics: Planning IDEAL relationships in an uneven recession

How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being

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AR Classics: Bland isn’t best, for AR or for analysts

The April 2008 meeting of the IIAR heard initial results from its Analyst of the Year survey. Although the data don’t show very strong patterns, there are some interesting trends.

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AR Classics: Negotiating the rising value of Gartner subscriptions

Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and

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We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing

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