When Efrem Mallach and I presented Analyst Attitude Survey data at the AR Forum in London, we saw that one of the top issues for many AR teams continues to
Analyst relations teams can have quite a disconnect from the market intelligence and customer insight processes in companies. There’s a substantial opportunity: industry analysts can give you unique insight into
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form
How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being
The April 2008 meeting of the IIAR heard initial results from its Analyst of the Year survey. Although the data don’t show very strong patterns, there are some interesting trends.
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing
