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Influencer Relations
  • 1. Identify & Evaluate

    Gartner aims to improve its Analyst Relations Forum

    ByLotte Reddemann April 23, 2008

    The April 8 Gartner Analyst Relations Forum held in Las Vegas had over 50 AR colleagues in attendance. Those who did not make it can view the forum presentations by Peter Sondergaard and Joshua Reynolds.In order to continue to improve upon future Analyst Relations Forums, Gartner would appreciate it if readers would take a few minutes to share your ideas and…

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  • 5. Leverage Reputation

    Assessing technology brands’ reputation among industry analysts

    ByDuncan Chapple April 22, 2008April 23, 2008

    In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business School to speak at their corporate reputation research seminar to explain how most of the world’s largest tech brands use research to track their reputation within these third party influencers. At…

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  • 3. Engage & Influence

    Motorola gets to the 3rd spot in Lighthouse Telecoms Index

    ByDuncan Chapple April 21, 2008November 29, 2015

    Motorola’s decision to split itself into two separate businesses (Mobile Devices and Broadband & Mobility Solutions) has made it the center of attention for telecom analysts this month. The resulting focus on the firm has helped it to jump up to the 3rd spot this month. For a large chart to show the results, click…

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  • 1. Identify & Evaluate

    CXP: is this Parisian powerhouse the exemplary boutique?

    ByDuncan Chapple April 18, 2008July 11, 2008

    Analyst relations professionals will be discussing the rise of the boutique, with a panel of small analyst firms, at June’s IIAR forum. Since boutique is a French word, it’s worth reflecting on CXP (perhaps the best-known ’boutique’ firm in France) and the notion of a boutique (just a euphemism for SME, or must it reflect…

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  • Asia-Pacific | Develop AR | Emerging markets

    How can you stop an economic downturn reversing your services AR successes?

    ByMartin Tilling April 15, 2008July 11, 2008

    The reality of the credit crisis and the potential for an economic downturn is a hugely important dynamic in our market. Lighthouse is proposing holding a seminar in May to share and discuss various aspects of the situation and tactics that will help minimise the potential AR impact. What should your new AR Modus Operandii…

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  • 3. Engage & Influence

    mySQL gains ground in the Lighthouse Software Index

    ByDuncan Chapple April 14, 2008April 14, 2008

    The leading open source database provider mySQL is the most prominent gainer of analyst focus this month. The firm has been recently acquired by Sun Microsystems and has now announced a new data protection and backup recovery solution to boost its presence in the enterprise market. The gain of 10 positions also means that mySQL…

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  • 1. Identify & Evaluate | 5. Leverage Reputation

    Ovum at the tipping point?

    ByDuncan Chapple April 11, 2008July 30, 2014

    Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which to decide whether to renew Ovum’s reputation for broad and distinctive research, or whether to stay on the road that will lead to Ovums development into a simple diffusion brand, which…

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  • Develop AR

    Vote for the Analyst of the Year

    ByLotte Reddemann April 9, 2008July 11, 2008

    Voting is now open for the Analyst of the Year. The prestigious award from the Institute of Industry Analyst Relations is the most respected acknowledgement of analysts and analyst firms. To vote, go to http://snipurl.com/23gv1. Only entries coming from ICT vendors and consultancies are taken into consideration. That anonymity helps ensure that all voting is…

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