Our monthly series of ‘Credo’ posts aims to summarise some key principles for analyst relations manager. The third Credo stressed the way that messaging has to be both top-down and
VMWare is the most high profile mover in this month’s Software Index. Amongst the 100+ firms monitored by Lighthouse in this category, VMWare has gained 3 positions and is now
The next Institute of Industry Analyst Relations Forum will take place here at the Technopark, Lighthouse Analyst Relations‘ London office (a map is here). As an Ovum alumnus, I’m especially
Apple gained 3 positions and has made it to the top 5 of the Systems Index. The firm has reported its highest ever quarterly revenue and has also launched the
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses
So this is the most surprising analyst house purchase of the decade: Oliver Wyman is buying Celent (Jonny broke the news). On paper it’s a good move that opens more
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of
IBM Global Services is the most prominent gainer this month as it enters the top 10 firms in the Lighthouse Services Index. Also known as the Big Blue, the firm
