How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate reputation at a number of prestigious universities, including Oxford and Henley. Yesterday I visited the head of the largest of these centres, which is part of my undergraduate alma mater, the…
Burton Group was the focus of today’s Advisor Spotlight webinar. Recently we’ve been in an interesting discussion here about the rise of new forms of vendor-sponsored research, and the discussion was a useful corrective. It reminded us that end-user organisations (corporates, government, academic etc.) are increasingly turning to non-vendor funded analysts’ research and advisory services….
Our monthly series of ‘Credo’ posts aims to summarise some key principles for analyst relations manager. The third Credo stressed the way that messaging has to be both top-down and bottom-up. It’s provoked some off-line discussion that suggests than an on-line clarification will be useful. Many technology suppliers have an intellectual division of labour that…
VMWare is the most high profile mover in this month’s Software Index. Amongst the 100+ firms monitored by Lighthouse in this category, VMWare has gained 3 positions and is now ranked at the 6th spot. The firm which boasts a profitable line of products has managed to gain some extra focus this month due to…
The next Institute of Industry Analyst Relations Forum will take place here at the Technopark, Lighthouse Analyst Relations‘ London office (a map is here). As an Ovum alumnus, I’m especially happy that Chris Lewis, Senior Vice President with Ovum, will be the guest speaker. Forums are open to IIAR members but space is limited. Members…
Apple gained 3 positions and has made it to the top 5 of the Systems Index. The firm has reported its highest ever quarterly revenue and has also launched the new MacBook Air which it boasts as the world’s thinnest notebook. Lenovo also announced strong sales in its quarterly results and has gained 4 positions…
The ‘Action Research‘ journal, whose general approach has been a notable influence on the development of Lighthouse IDEAL methodology, is freely available for the next two months. Action Research focusses on situations where the process of changing a situation is integral to the process of understanding it — such as the analyst relations community, where…
So this is the most surprising analyst house purchase of the decade: Oliver Wyman is buying Celent (Jonny broke the news). On paper it’s a good move that opens more opportunities for Celent in Europe, where Wyman has a strong foundations (especially here in London). There’s little overlap in skills between the two organisations, but…