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  • 5. Leverage Reputation

    Can a single technology reporter impact business value of technology companies?

    ByDuncan Chapple February 5, 2008March 19, 2008

    A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which looked at the business impact of positive and negative product reviews, including 421 reviews from Walt Mossberg, a technology writer at the Wall St. Journal. Rob writes “The analysis of Mossberg’s…

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  • 3. Engage & Influence

    IBM Global Services steals the show in the Lighthouse Services Index

    ByDuncan Chapple February 4, 2008March 19, 2008

    IBM Global Services is the most prominent gainer this month as it enters the top 10 firms in the Lighthouse Services Index. Also known as the Big Blue, the firm has recently announced an all time high profit of nearly $1 billion from its operations in India. Computer Sciences Corporation(CSC) which is moving its headquarters…

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  • Develop AR

    Industry analysts are the most trusted source

    ByDuncan Chapple February 3, 2008March 19, 2008

    There’s some interesting research about analysts in this presentation, Top 5 Demand Generation Strategies, which Sybase shared at the 2006 dreamforce conference. Click along to slide 14 to see the research that attracted me, but keep on reading! Its a presentation of a survey of over 1,500 IT users. The presentation shares some data that…

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  • Develop AR

    An analyst evaluates analyst relations tactics

    ByDuncan Chapple February 2, 2008March 19, 2008

    Analyst-like data management guru John Toigo has an interesting post on his blog reviewing a number of AR tactics. The context is fascinating: Someone just forwarded me an email with an extract from an article about what that category of analyst called “Deal Makers and Brokers” (DMBs) want from vendors/clients. She wanted to use it…

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  • 3. Engage & Influence

    Seminars to mark expansion of Lighthouse headquarters

    ByDuncan Chapple January 30, 2008March 19, 2008

    In February Lighthouse’s headquarters are moving into a larger office suite here at the Technopark, the central London science park we moved into six months ago. The new suite overlooks the courtyard garden around which the park is built, giving us a quieter and more pleasant environment. We’ll have more natural light and new all-white…

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  • 3. Engage & Influence

    Verizon returns to the top 5 in the Lighthouse Telecoms Index

    ByDuncan Chapple January 29, 2008March 19, 2008

    Verizon is the most high profile gainer in the Lighthouse Telecoms Index this month. Analysts’ emphasis on its future expansion plans has helped the firm to gain four positions and get back in the top five. 3Com which has announced lower profits than last year has also jumped up six positions. The firm is in…

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  • 1. Identify & Evaluate

    Ovum CEO’s next venture targets SMB CFOs

    ByDuncan Chapple January 28, 2008March 19, 2008

    Ovum’s former (and final) CEO Chris Dines and Fash Darabi (previously Managing Director, Ovum Telecoms) are in the midst of launching a new business. It’s called Knowledge Peers, and is a service targeted at financial decision makers in small and medium enterprises. Chris writes: “It combines ready access to high quality advice and support together…

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  • Develop AR

    CIOs continue to put research and print before Google

    ByDuncan Chapple January 25, 2008March 19, 2008

    Some great new research papers from Vanson Bourne come highly recommended. At first glance (walking out the door for the weekend) they look excellent. I’m especially attracted by the paper called Technology media, brand recognition and the role of research. It’s a survey of 300 senior IT decision makers in Germany, the UK and France….

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