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Influencer Relations
  • 1. Identify & Evaluate

    Are Industry Analysts Objective? Or what?

    ByDuncan Chapple March 5, 2008July 11, 2008

    Nancy Shapira-Aronovic, a Tel Aviv partner of Knowledge Capital Group, has triggered an interesting discussion on her blog. She asks readers what they think of KCG’s view that vendors cannot buy the opinions of Forrester and Gartner’s research and advisory services. The discussion is here. She’s cites KCG’s Bill Hopkins making the comment in respect…

    Read More Are Industry Analysts Objective? Or what?Continue

  • 3. Engage & Influence

    Analysts don’t all follow each others’ research

    ByDuncan Chapple March 3, 2008March 19, 2008

    One big difference between different analysts is the attitude they take towards each others’ research. Lighthouse’s free research tracking service, the Spotlight, includes our selection of the most notable research published in our four focus areas: telecoms, systems, services and software. Some analysts love the idea; other don’t. Linda and Doreen, two of our research…

    Read More Analysts don’t all follow each others’ researchContinue

  • 3. Engage & Influence

    Unisys "leads the pack" in the Lighthouse Services Index

    ByDuncan Chapple March 3, 2008March 19, 2008

    Unisys has finally dethroned Accenture as the number 1 firm in the Lighthouse Services Index. Apart from being mentioned very positively in a case study relating to the outsourcing efforts of US Department of Health and Human Services, the firm has also won new contracts to jump up 4 positions and claim the number 1…

    Read More Unisys "leads the pack" in the Lighthouse Services IndexContinue

  • 3. Engage & Influence

    Our friends need a Global Product Manager, and more

    ByDuncan Chapple March 3, 2008March 19, 2008

    CoreMedia, my first client here at Lighthouse, is hiring. It’s an amazing chance to experience an inspiring and quite open organisational culture, and to live in one of the world’s best cities – Hamburg, Germany. They are hiring a Product Marketing Manager, User Experience Designer and a Global Product Manager. This is what they have…

    Read More Our friends need a Global Product Manager, and moreContinue

  • Develop AR

    The fundamentals for analyst relations that supports the business

    ByDuncan Chapple February 29, 2008October 3, 2008

    Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted. From top-to-bottom, AR professionals should review the goals, the challenges and the solutions – and take a realistic assessment of the internal…

    Read More The fundamentals for analyst relations that supports the businessContinue

  • 1. Identify & Evaluate

    Gartner’s latest AR newsletter impresses us

    ByDuncan Chapple February 29, 2008March 19, 2008

    A quick post… Anyone looking for a good example of the sort of newsletter to send to analysts should take a look at the AR newsletter Gartner sends. It’s nicely done.

    Read More Gartner’s latest AR newsletter impresses usContinue

  • 5. Leverage Reputation | Develop AR

    Bloggers vs. Analysts: opening a discussion

    ByDuncan Chapple February 28, 2008September 20, 2014

    We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to see if the situation has moved on much from Tim’s PR Hype Cycle, and it has. Quite a few of them seemed to be concerned with the move towards more reporting…

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  • 3. Engage & Influence

    Big gains for Telecom Italia and PCCW in the Lighthouse Telecoms Index

    ByDuncan Chapple February 27, 2008March 19, 2008

    The biggest gainer this month is Telecom Italia which has gained 8 positions this month. The firm has announced a radical reorganization of its infrastructure in a bid to sort out its financial troubles. PCCW has also gained 7 positions and is now ranked at 23rd spot. The firm has won a series of awards…

    Read More Big gains for Telecom Italia and PCCW in the Lighthouse Telecoms IndexContinue

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