The Institute for Industry Analyst Relations holds its first discussion in the US next week. Members and potential members of the IIAR will be breakfasting together at Gartner’s symposium next Tuesday, October 10th. The Institute is inviting AR professionals to discuss what they would like the Institute to do, and how it can best add…
Noiseworks PR owner Nick Hayes has a proven eye for what grabs headlines. His other firm, influencer50, has an interesting paper (available online) claiming that analyst influence is falling. The claim is based on four observations: 1] Around 18% of influencers are analysts. influencer50’s paper reports that industry analysts are on average 18% of those…
Outsell, Inc. is forecasting that spending on IT reports and research will grow 9% this year. That’s almost double the growth rate for 2005 when Outsell’s estimate was 5%, as shown in their diagram on the right. (Updated from earlier this week: Thanks to Outsell for permission to use this diagram, which enlarges when clicked…
Many industry analyst relations managers get approaches from equity analysts working in the investment community. Equity analysts often approach industry analyst relations staff at stockmarket-listed firms when corporate investor relations cannot supply the information they need. At private firms, they are often the only obvious point of contact. Equity analysts need to be handled with…
This month, there has been a lot of jostling within the top 25 of the Telecoms Index but no real surprises. Nokia lead for the second month with Ericsson and Nortel following closely behind. No heart attacks please! More interestingly, Brocade has grabbed a huge share of voice leaping a magnificent 12 spots up the…
Forrester Research principal analyst R “Ray” Wang recently wrote this note with Christopher Mines and Emily Van Metre. In it, Wang hopes to pursuade analyst relations professionals, technology marketers, sales leaders and management professionals to increase the credibility of AR with colleagues working in product teams and other corporate functions. This is such a key…
Many of you who follow our Analyst Index will see something you have never seen before. TeleLogic. Yes, TeleLogic has topped our monthly poll as the highest mover in the Software Index. That’s as statistically likely as Wall Street backing Karl Marx on a comeback tour where his lecture is titled “Workers without Capital: Time…
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the outcomes, using some notes by the IIAR’s Secretary, Hannah Kirkman. Twenty-two of us came to the meeting, at the Dell office, and Stephen England dialled…