Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology
Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and
Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest
Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry Analyst Relations white paper on “Making
Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued
