This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just…
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick University, I’ve some…
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be a good idea to find a consultant who can help you solve some challenges. However, they need to explain their commercial goals and strategies when…
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To help grow our own market, we’re sharing the insights…
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts…
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be offering them a discount on the book. If you want a discount, sign up here. The book’s first edition quickly became the best-selling influencer relations…
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the firm has been consistently profitable in recent quarters, it has often surprised many many (and sometimes all) Forrester watchers with its earnings. This first quarter of 2018 has been, in some…