It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We saw that facebook and twitter were more likely to have a small number of people resharing the same content over and over. a16z Podcast: What Startups Should Know about Analyst Relations was, by…
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: https://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards is for telecommunications and networking. The massive changes in those industries mean that very different analyst firms are emerging, partly because the interests of telecommunications professionals are expanding, and business executives…
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of a Marketer‘ podcasts with Mark, I explain the roots of the pay to play myth: that all analysts will say better things about you if…
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: https://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According to the 2017 Analyst Value Survey, it was one of just three coverage areas where Forrester and IDC together produced more analyst value than Gartner…
IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of thought leadership: both market intelligence teams, which consume analyst insight, and analyst relations teams, which aim to inform it. However, because most analyst firms write…
Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is timed for analyst relations managers attending the ARInsights forum. Colleagues from several analyst firms will also attend, including 451 Research, Amalgam Insights and Deep Analysis, as will friends from Spotlight AR….
These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards. Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the 2016-17 Analyst Value Survey, the ten firms creating the most value through insight into marketing were…
Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer Analyst Attitude Survey, we found that business models are about 25% more relevant to analysts than to the spokespeople that vendors delegate to meet them. My colleague Esther Boyer developed a…