Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of

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Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards

These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: https://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According

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TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of

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How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15

Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is timed for analyst relations managers attending

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Ovum & 451 advanced in 2017 Marketing Analyst Firm Awards

These awards have been superseded by the 2018 Marketing and Policy Analyst Firm Awards.   Marketing is one of the most important areas of expertise where analysts are creating value

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Spokespeople lose analysts’ trust if they cannot discuss business models

Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer Analyst Attitude Survey, we found that

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Vendors wanted analysts’ attention: You won’t believe what they did at the airport!

Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research, vertical markets, new business models, hidden

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CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards

Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche specialists who pick up the Security

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