Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at some of the early responses to
An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks. Microsoft and Nokia’s announcements of further
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first
Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told us that the three main challenges
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS
Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the Cool Vendor award over a five year
Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution, or Disruption? Carter Lusher is long-time
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like
