It’s just been announced that 12 year Informa veteran Steve Holtham is replacing Ovum managing director Brett Azuma “with immediate effect”. The press release states that: Most recently Steve was Group Managing Director for Informa Professional, in addition to his role as Group Digital Director of Informa Business Information (IBI). Prior to working at IBI,…
Analyst relations teams can have quite a disconnect from the market intelligence and customer insight processes in companies. There’s a substantial opportunity: industry analysts can give you unique insight into your company, your clients, competitors and the regulatory environment. Furthermore, analyst relations managers are also observing the broad range of topics that relevant analysts are…
Working together, business developers and communications professionals are able to get more leads into the pipeline, make them close sooner, and improve the win rate. Sadly many technology solution providers have not found the ways to make that relationship really effective. As a result, firms either have to work harder to get worse results, or…
This time last year the number of analysts relations vacancies was trending downwards, but we’ve seen a slight but continuing increase since then, as this chart shows. This week we’ve seen several roles where analyst relations skills are considered a plus, and we thought we’d draw together some of there here. Britain PR Associate Director…
Today we announced that we’re formalising our partner with Linx. Linx is a research-driven provider of strategic insights with an offer that deserve an international audience. Lighthouse and Linx had an informal relationship over the last five or six years, reflecting our common interest in helping Israeli firms internationalise (Linx is headquartered in Tel Aviv). One…
The 451 Group stepped up to a new level in Europe with its 2013 HCTS Europe conference, attended by around 380 people at the upscale Landmark in central London. 451 Research is known for its focus on emergent and disruptive technologies partly because of its long relationships with the investment community: early stage businesses are…
The buzz about analyst relations continues to increase. After a few difficult years from 2004 to 2007, we’ve seen the influencer and impact of analysts grow year after year. Even viewed in the simplest terms, like how often the phrase “analyst relations” gets mentioned in industry news and regulatory filings, the consistent growth is astonishing….
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are becoming increasingly cautious when buying from high tech vendors – or investing in high tech…