The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four successive years of contraction, it is a shadow of its former self. According to Yankee’s…
“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re delighted to announce that the book is now available as an eBook from Amazon, and as free PDF from Kea (see below). It’s not a…
Real thought leadership is about developing thought followership. This week I was speaking with a fellow Manchester Business School alum, Utpal Ghosh from Ipsos Mori, about our rare dual perspectives on the thought leadership space: we are both generators, as well as users, of data for market research. Utpal has seen this space evolve quite rapidly…
2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer relations needs action research to look beyond the left-overs * Which analyst firms really drive…
According to a record number of participants who took the 2012 Analyst Value Survey the firms that have become more influential this year are Gartner, Forrester, HfS Research, Ovum, IDC, 451 Group and Frost & Sullivan. Amongst other questions, the survey asked participants which firms rose or fell the most during 2012. The firms most mentioned…
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major contracts with analysts firms around now, and it’s a great opportunity for analyst firms and vendors to maximise the value from their contracts. Despite the…
Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst Attitude Survey. Around 700 analysts have taken part in the survey and, after around 180 analysts downloaded the summary last week, I’ve also been thinking over comments from them. What I’ve seen…
If the new TechHeads survey of CIOs is correct, Forrester’s new ‘Playbook’ research framework is set for success. When July’s TechHeads survey asked 250 CIOs about how they want to consume analysis, the answers was clear: in short, free-standing chunks. Forrester’s Playbook is a great step in this direction, dividing each the challenges facing industry…