“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re
Real thought leadership is about developing thought followership. This week I was speaking with a fellow Manchester Business School alum, Utpal Ghosh from Ipsos Mori, about our rare dual perspectives on
2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most
According to a record number of participants who took the 2012 Analyst Value Survey the firms that have become more influential this year are Gartner, Forrester, HfS Research, Ovum, IDC, 451
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major
Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst Attitude Survey. Around 700 analysts have taken
If the new TechHeads survey of CIOs is correct, Forrester’s new ‘Playbook’ research framework is set for success. When July’s TechHeads survey asked 250 CIOs about how they want to
Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community
