Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community and analyst relations professionals, who grilled the firm’s management recently. Vendors are questioning Ovum’s relevance now in way we have not seen before. The changes…
Some people say the Gartner’s Magic Quadrant (MQ) is the most influential diagram in the business world. Each quadrant positions the major technology solution providers in a stated market according to their vision and execution. Many vendors dedicate huge resources to improving their position and, while low scores make some vendors despair, even a modest…
What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. The two podcasts which answers these questions, and have had over 4,000 listeners, unexpectedly went…
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant. It is a service that identifies which companies’ profiles are on the rise, and which companies are on the decline, in the world of industry…
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms…
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms…
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst industry, and in working better with other marketing and communications disciplines. When we look at…
Analysts’ opinions shape the most authoritative discussions in the technology and telecoms industries, both online and offline. That’s why analyst relations should be an essential element of both B2B and B2C marketing. Sadly, the profession of analyst relations is struggling because both analyst relations and influencer marketing approaches have not been well enough connected to lead generation….