The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts say business managers must act fast
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on
Now we’re into the second half of the year, many teams use the summer slow-down to re-plan and structure for the rest of year. By the firms have their mid-year
This story caught my eye today: “Forrester Research has the highest gross margin the IT Consulting Industry“. Over the last two years of economic difficulty, Gartner and Forrester have almost
The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO & Head of Research, HfS Research) to discuss ‘A Crisis in
After Forrester’s purchase of Springboard Research and PAC’s purchase of Berlecon, it’s clear that the resurgence of M&A activity outside the US is also influencing the analyst industry. However, there’s
How far can analyst relations managers use the marketing automation approach? That’s the question we recently posed to Gary Katz, (LinkedIn, Twitter) CEO of Marketing Operations Partners, and he gave
PAC’s hiring today of John Leigh, a BPO industry heavyweight, reflects the general trends towards the growth in the market for custom consulting. Leigh, previously at BTGS, Gartner, META, Ovum
