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  • Yankee Group launches affiliate network
    1. Identify & Evaluate | Develop AR

    Yankee Group launches affiliate network

    ByDuncan Chapple October 4, 2011October 9, 2011

    Three Yankee Group vice-presidents and two independent European analysts are the first members of the firm’s affiliate network. As Lighthouse clients heard in July, the firm’s restructuring produced numerous rumours, including the departure of SVP Zeus Kerravala and VPs Jennifer Pigg and Susan McNeice. Those three have been announced as the firm’s first US affiliates,…

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  • Always Be Closing: use research to drive business leads
    6. Features | Develop AR

    Always Be Closing: use research to drive business leads

    ByDuncan Chapple September 22, 2011June 2, 2019

    AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with vendors that can speak strategically at the market level. However, to generate more sales recommendation…

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  • Research Round-up: Five forces determine CRM vendors’ uncertain future
    5. Leverage Reputation

    Research Round-up: Five forces determine CRM vendors’ uncertain future

    ByDuncan Chapple September 16, 2011February 27, 2018

    The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions.  In the enterprise, analysts say business managers must act fast to regain the initiative to innovate customer relationship management (CRM) solutions. Duncan Chapple explains in this Research Round-up report that “Because the major drivers of…

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  • What’s happening at Yankee Group?
    1. Identify & Evaluate | 6. Features

    What’s happening at Yankee Group?

    ByDuncan Chapple September 9, 2011September 12, 2011

    Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at…

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  • Change workshops must start with the customer
    Develop AR

    Change workshops must start with the customer

    ByDuncan Chapple July 21, 2011July 21, 2011

    Now we’re into the second half of the year, many teams use the summer slow-down to re-plan and structure for the rest of year. By the firms have their mid-year summits and analyst days behind them, and they start to look over their metrics from the first half. As a result, it’s a good time…

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  • Crisis is good for business, find analysts
    1. Identify & Evaluate

    Crisis is good for business, find analysts

    ByDuncan Chapple July 19, 2011

    This story caught my eye today: “Forrester Research has the highest gross margin the IT Consulting Industry“. Over the last two years of economic difficulty, Gartner and Forrester have almost always outperformed the US stock markets, and other analyst firms have continued to grow in value. IT advisory firms has continued to grow even in…

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  • IIAR invites Chapple & Fersht to discuss AR’s crisis
    Develop AR

    IIAR invites Chapple & Fersht to discuss AR’s crisis

    ByDuncan Chapple June 23, 2011September 10, 2014

    The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO & Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm BST / 11am EST / 8am PT. Henrietta Lacey-Gutsell, the IIAR Secretary, outline the rationale…

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  • Podcast: Growing analyst M&A reflects both global and industry trends
    1. Identify & Evaluate | 6. Features | Develop AR

    Podcast: Growing analyst M&A reflects both global and industry trends

    ByDuncan Chapple June 19, 2011June 21, 2011

    After Forrester’s purchase of Springboard Research and PAC’s purchase of Berlecon, it’s clear that the resurgence of M&A activity outside the US is also influencing the analyst industry. However, there’s more at work than the generic impulse of investors to spread their risks from North America. Analyst firms are using acquisition to round out their…

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