How far can analyst relations managers use the marketing automation approach? That’s the question we recently posed to Gary Katz, (LinkedIn, Twitter) CEO of Marketing Operations Partners, and he gave us a lot of food for thought, which we’ll be working on in an upcoming webinar. Most AR people are aware of Vocus, Cision, Media…
PAC’s hiring today of John Leigh, a BPO industry heavyweight, reflects the general trends towards the growth in the market for custom consulting. Leigh, previously at BTGS, Gartner, META, Ovum and Vertex, joins Pierre Audoin Consulting at a time when numerous firms are also benefiting from the growing demand for more strategic consulting. Major new…
As I’ll report on the IIAR blog today, PAC has bought Berlecon: Today Pierre Audoin Consultants (PAC) bought Berlin-based analyst and consulting firm Berlecon Research. It’s a excellent choice for PAC, and a very natural partner for Berlecon because of the two well-established firms’ long period of cooperation and their similar continental cultures and the…
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been…
There’s a fascinating conundrum in the analyst industry: syndicated research (which is made available to all clients) is the most profitable service for analysts. However, clients have increasing demand for more interactive and customised services from analyst firms. At the same time, the increasing pace of work for analysts and the easy of using online…
The analyst industry always benefits from choice, so everyone welcomes the launch of Constellation Research – even the founder’s previous firm, Altimeter. However, Jonny’s claim that it’s automatically a tier one firm has to be taken with more than a grain of salt. Ray Wang’s departure follows that of Martin Gartenberg, so it seems reasonable…
Lighthouse is extending its training and coaching services by adding in role consultancy. Role consultancy is available for AR managers, who wish to explore options for developing their roles, both at an individual level and in relation to their organisation. This can provide a valuable reflective space which is particularly important in today’s stressful climate…
It’s election time for the Industry of Industry Analyst Relations, the global organisation which represents the AR community and keeps an eye on standards (both the analysts’ and the AR community’s). The members are spoiled for choice in these elections: all of the candidates are experienced AR people with a huge amount to offer the…