As I’ll report on the IIAR blog today, PAC has bought Berlecon: Today Pierre Audoin Consultants (PAC) bought Berlin-based analyst and consulting firm Berlecon Research. It’s a excellent choice for
The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers
There’s a fascinating conundrum in the analyst industry: syndicated research (which is made available to all clients) is the most profitable service for analysts. However, clients have increasing demand for
The analyst industry always benefits from choice, so everyone welcomes the launch of Constellation Research – even the founder’s previous firm, Altimeter. However, Jonny’s claim that it’s automatically a tier
Lighthouse is extending its training and coaching services by adding in role consultancy. Role consultancy is available for AR managers, who wish to explore options for developing their roles, both
It’s election time for the Industry of Industry Analyst Relations, the global organisation which represents the AR community and keeps an eye on standards (both the analysts’ and the AR
The most effective way to rank the impact of influencers on sales is through market research. Too many firms rely on a combination of subjective judgements with Klout scores and,
In tough economic times there’s no more business as usual. AR mamagers have done a lot of work to raise the visibility of the function but there’s still lots more
