Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales. Very often, we see that
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations,
The chart below illustrates the very uneven recovery from 2008’s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
Imagine the conversation: “Great news! The CEO of our biggest client has agreed to give us an endorsement. What do we do next?”. Most companies are familiar with making the
Andrew Parker, Forrester vice president and lead IT services & sourcing analyst in EMEA, passed away last Sunday after losing his battle with cancer. Many of Lighthouse’s clients have worked
Lighthouse’s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and
