Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Most AR professionals feel that their impact is almost universally negative, especially in relation to
In our recent post on how analysts can make use of crowdsourcing, we mentioned a few discussions that touched on the topic including the Outsell webcast on “Information Industry Outlook
There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the
How can firms more effectively buy from analysts and put their insight to work? In a webinar recording now available at http://bit.ly/InsightServices, Lighthouse’s Duncan Chapple and Tony Law from Information
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and
Thanks go to Experton board member Luis Praxmarer, who previously managed META Group in Europe, for sharing his insight on what clients should do when an analyst firm is acquired.
[One of the attendees at the Lighthouse-InformationSpan webinar to discuss Gartner’s purchase of Burton sent us these comments]. To Gartner, Burton is just better off dead. Not as much from
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of
