Lighthouse’s analyst attitude surveys give us a deeply insight into the mood in the analyst community. Looking over our recent interviews, we have seen four trends developing in the first half of the year, which produce major challenges for AR managers. In this post we’ll discuss these four major changes – and how to change…
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts: 1. Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks…
In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over…
Research by InfluencerRelations.com has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you’ll learn what the weaknesses are in social media measurement – and how to fix it. The growth of social media requires the need for evaluation to expand its reach and complexity. With…
Heath Weber wrote this primer to sum up more than three years work leading Worldcom’s internal and external industry analyst relations program from 1999 to 2002. It prompted one of the first articles on Analyst Equity and, because we were disappointed to see that it’s now offline, we thought we’d republish it here. “The strongest…
Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect an important shifting value curve in the analyst industry, with important implications for analyst relations managers. Communications managers need to know what’s happening, how to anticipate the changes, and what to do differently. Our regular surveys of analyst…
If the analysts following your firm don’t take your international markets seriously, then there are three tactics to correct the situation: work out whether they take any international markets seriously, pinpoint and address the weaknesses of your international strategy, and focus more on analysts who do understand international markets. Here’s an example: One US-headquartered systems…
Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but risk being disoriented by ‘Triple Bottom Line’ approaches that aim to shift the moral framework of business people. That’s the unwelcome conclusion I’ve come to after a conference for MBA graduates…