What analyst relations should have learnt from the last decade

In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst

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Four steps for measuring the impact of social media outreach

Research by InfluencerRelations.com has found that few analyst relations teams are measuring how effective social media outreach is. In our on-demand webinar, you’ll learn what the weaknesses are in social

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Heath Weber wrote this primer to sum up more than three years work leading Worldcom’s internal and external industry analyst relations program from 1999 to 2002. It prompted one of

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Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect an important shifting value curve in the analyst industry, with important implications for

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If the analysts following your firm don’t take your international markets seriously, then there are three tactics to correct the situation: work out whether they take any international markets seriously,

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Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but risk being disoriented by ‘Triple Bottom

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Springboard Research, the Singapore-headquartered firm which has continued to grow through the last year, has bought Hydrasight, an upmarket analyst and consulting organisation based in Australia. Springboard’s allowed AnalystEquity to

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How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last

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