Explaining his new ‘Stoic’ approach to social media on December 2, Professor Ronan Gruenbaum is proposing a simple framework for businesses aiming for increase success online. Gruenbaum teaches digital marketing at the London campus of the Hult International Business School, founded in Boston, MA, as the Arthur D. Little School of Management in 1964. Ronan proposes a…
Here you can find our 10 tips from 2011 presentation from our November conference call. If the file opens in portrait view, you can rotate it into landscape by going View -> Rotate counter-clockwise. You can listen to the call in the Flash player below: Podcast Powered By Podbean
Just as with software, the messaging process is primary for social media – but why do so few people get that? Having started off in tech as a database administrator and systems analyst, I’m often struck by the usefulness of software development ideas to the rather separate work of market development. Many marketers skip over…
Because analysts are under more pressure to deliver insights that correspond closely to end-users’ needs, solution providers have a huge advantage when spokespeople are able to develop influential conversations focussed on the analysts’ clients’ needs. Sadly, spokespeople are badly selected, trained and prepared. As a result, much of the potential value of briefing analysts is…
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing…
A new second tier of analyst firms is being formed by the recession. Companies like Canalys, PAC and the newly independent Ovum are expanding into space relinquished or ignored by larger analyst firms. Their strategic asset is that their managers and analysts who evaluate investments over a longer period (in the jargon, with a longer…
In my recent interviews with many communications managers, one of the key problems that comes up is the time spent on coordination. However, a few companies seem to have a much lower communication overhead because a strong brand story allows the delegation of decision-making. As a result, organisations which invest once in a clear narrative…
Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as a mechanism for continuing to benefit from senior Yankee staff (initially four and now three)…