In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O’Neill, IIAR board member. Listeners brought questions about the exam and certification process. If you missed it, please read Duncan Chapple’s blog about the exam here.
Yankee Group is organising a free informal webinar on October 14 for analyst relations and other vendor strategy professionals to pose questions – and get answers – from CEO Emily Green and Research Senior VP Zeus Kerravala. The event is aimed at AR people and at marketing, and product- and strategy-development managers. Participants should expect…
By launching the first independent Analyst Relations Certification (ARC) scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a professional development certificate to AR managers who passed our ten week webinar course; KCG offered…
A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing inverview, Burson-Marsteller will present clear results in the form of a written analyst relations audit report. It contains an overview of the current state of the efficiency and effectiveness of the…
The new analyst relations newsletter from Gartner is now online. A centerpiece interview with Heidi Melin, CMO of Polycom will interest many readers. Research GVP Jenni Lehman gives recent a preview of the Evidence Sidebar while Nancy Erskine summarises changes to the Gartner research issue escalation process. The newsletter also includes a reminder of the…
Impact of social media is overestimated in the short-term and overestimated in the long-term: what was the message from the Oxford Social Media Conference last week. I was lucky to be invited to the event, held at its Said Business School. Thinking over the day, and especially comments by Richard Sambrook, I think the four…
Unisys is the most high profile gainer this month. Analyst focus on the firm’s outsourcing and infratructure services has helped the firm move up to the 5th rank. CGI Group, which was the biggest loser last month, has jumped back and is up 8 positions this month. The firm has signed a 4 year contract…
Duncan Chapple’s webinar on Gartner ended with a powerful discussion between participants on the company’s strategy. This memorandum summarises some of the comments made in the webinar presentation and discussion. Because we follow the Chatham House rule, the note doesn’t attribute particular comments to particular participants. The memorandum should not be taken as a reflection…