In the run-up to the 2024 Analyst Relations Forum at the University of Edinburgh on June 27th, our preview webinars discuss the value generated from analyst relations, content, and hype. In this preview webinar, you’ll hear experienced analyst services buyers and sellers discuss: The need for data on Gartner and Forrester purchases, contracts, and usage….
For the next three months, I’m facilitating a mastermind group hosted by SageCircle for the Association for Analyst Relations Partnership. Each week, one person is in the ‘hot seat’, and the whole group focuses most of its time on discussing one of that person’s key objectives. For many people, it’s their first time getting deep…
I’ve just wrapped up my first month at SageCircle, and have learnt a lot already about the barriers facing #analystrelations teams. Here are the highlights. Carter Lusher and I discussed why the disappointing 2023 financials at Gartner and Forrester don’t meant analyst influence is declining: https://youtu.be/NL8ztOdWeBQ?si=RP4TC51i2MEb0i8I&t=187 My Analyst Observatory colleagues Chris Holscher and Robin Schaffer…
The Association for Analyst Relations Partnership is delighted to co-sponsor this webinar with Prachi Satija, a graduate student at SDA Bocconi, which discusses the challenges faced by analyst relations professionals and their possible solutions. Her study uses a primary research methodology to understand the obstacles faced by AR professionals, interviewing 24 professionals, including leaders in…
On February 29th, Ian Scott and I outline five key #analystrelations bottlenecks identified in the Analyst Advocacy Study. If you’d like to attend, book at seat at https://lnkd.in/ggdMdpzb or email Jasmine. In a nutshell, these bottlenecks are like hurdles. If you fail at one, you’ll struggle at the next ones. – Awareness. If the analysts don’t hear from you much, especially…
2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients and opportunities alongside exciting projects at SageCircle, LLC. This new reality forces us to do more with less. With each issue of my LinkedIn monthly…
The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that can be filtered to show value created by analyst firms in specific markets, segments and regions. On 23rd November, I’ll present an overview of the findings to the survey participants. Analyst…
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations and B2B influencer relations professionals is that the pool of analyst relations (AR) specialists is small and the AR function has struggled to gain profile…