SageCircle alum Dave Eckert on getting started with Sales Enablement

Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community. His work helped SageCircle stand head and shoulders above other firms on issues of sales enablement. I had the chance to interview him. In the first of three SageTalk posts based on that interview, Read more about SageCircle alum Dave Eckert on getting started with Sales Enablement[…]

14 things you need to know about analyst interactions

My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to make a blog post! A briefing is a great way to inform both analysts, and analyst research, on provider updates and market disruptions. Analysts may know less than spokespeople expect them Read more about 14 things you need to know about analyst interactions[…]

Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network

It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts announce The Analyst Syndicate BOSTON, March 14, 2019 /PRNewswire/ — Former Gartner, Inc. analysts Jeffrey Vining and Steve Hawald are the latest recruits to The Analyst Syndicate, a network of independent industry analysts founded by managing partners Tom Austin, Toby Read more about Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network[…]

IT mainstreaming poses challenges for the future of AR

The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]

techUK and Edinburgh Uni launch free Analyst Launchpad events

Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS), the UEBS is joining forces with techUK to deliver a new service package to start-ups and SMEs. As the representative of 700 tech companies, techUK helps develop markets and relationships internationally. Read more about techUK and Edinburgh Uni launch free Analyst Launchpad events[…]

21,069 reasons why analyst relations needs more than budget

Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000 before the week was up on LinkedIn. The audience attracted by a rich discussion on the post, which involved several of the smartest analysts and analyst relations people I know. I wrote Read more about 21,069 reasons why analyst relations needs more than budget[…]

Gartner’s symposium shows three new challenges for analyst relations managers

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]

Analyst Observatory

Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards

The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of Edinburgh Business School. The Observatory will restructure the survey to reflect the three strongest drivers of value in the 2017-18 survey: legitimate credibility with the demand-side, analysts with relevant knowledge and Read more about Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards[…]

How valuable is analyst endorsement to Hot and Cool Vendors?

I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and HfS Research. My colleague Annelieke Nagel hosted two speakers from the Analyst Observatory, a research centre at the University of Edinburgh Business School funded by the Economic and Social Research Council’s Read more about How valuable is analyst endorsement to Hot and Cool Vendors?[…]

Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple

The market for influencers: opaque distortions of commerce and policy

Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha, Jessica Backsell, Johan Nilsson and I will research the market for influencers. Rocha (@fnevesdarocha) is a long-time software industry executive whom I work with in Read more about The market for influencers: opaque distortions of commerce and policy[…]

Gartner’s corruption scandal is nothing special

Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so far by a South African investigation into bribery. Bain, McKinsey, SAP have all been implicated in ‘dodgy’ government contract negotiations in this ongoing state capture investigation. The lynchpin in these contracts is Read more about Gartner’s corruption scandal is nothing special[…]