Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the name for the Informa Tech research
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high tech solutions provider is now spending
The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that analyst and advisory firms. In this
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers,
Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced on November 20 by the Analyst
19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by the Analyst Observatory on the basis
Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as
