IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It…
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services…
Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in…
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which…
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance…
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…
Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is…