IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…
IDC moves up in 2018 Americas Analyst Firm Awards
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It…
Stiff competition in 2018 Services & Cloud Analyst Firm Awards
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services…
Ovum continues advance in 2018 Telecoms & Networking Analyst Firm Awards
Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in…
Gartner & Forrester lead 2018 Global Analyst Firm Awards
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which…
IDC rises in 2018 Enterprise Analyst Firm Awards
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance…
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Influencer Relations book: 2nd edition spotlights Gartner’s MQ
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Forrester declares a loss, shares fall 11%
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…
AR Classics: Barbara French on how to grab an Influential Analyst’s Attention
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…
How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15
Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is…