The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of Edinburgh Business School. The Observatory will restructure the survey to reflect the three strongest drivers of value in the 2017-18 survey: legitimate credibility with the demand-side, analysts with relevant knowledge and…
I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and HfS Research. My colleague Annelieke Nagel hosted two speakers from the Analyst Observatory, a research centre at the University of Edinburgh Business School funded by the Economic and Social Research Council’s…
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha, Jessica Backsell, Johan Nilsson and I will research the market for influencers. Rocha (@fnevesdarocha) is a long-time software industry executive whom I work with in…
Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so far by a South African investigation into bribery. Bain, McKinsey, SAP have all been implicated in ‘dodgy’ government contract negotiations in this ongoing state capture investigation. The lynchpin in these contracts is…
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and recommended when analysts talk to buyers. You don’t want to insult them, but you want to know. Isn’t it all pay for play? We…
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in the 2017 ranking. The two firms which slipped out, CXP and Everest, each produced only marginally less analyst value than tenth-place winner ESG according to professionals working on marketing and policy…
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It now creates more analyst value in this category than any other. Around three-tenths of all the value reported by users in the Americas. According to the 2017-18 Analyst Value Survey, IDC…
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services and cloud professionals who participated in the 2017-18 Analyst Value Survey. As in the five other AFA categories, Gartner, IDC and Forrester Research are the top three. The real competition is…