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Duncan Chapple

Duncan Chapple

Duncan Chapple is senior vice-president at Kea Company, a pan-European B2B influencer marketing consultancy. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. In addition to coaching business managers, he helps clients to develop materials, strategies and outreach that develop brands through influencer marketing, social media, analyst relations, market research and other marketing activities. In his spare time, Duncan serves on the London Business School international alumni council and is completing a PhD at the University of Edinburgh.

3. Engage & Influence

Spokespeople lose analysts’ trust if they cannot discuss business models

Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer…

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Develop AR

Vendors wanted analysts’ attention: You won’t believe what they did at the airport!

Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research,…

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Research

IoT is not technology, but vision

Our recent article on IoT prompted a rejoinder from Saverio Romeo, Chief Research Officer at Beecham Research and visiting fellow at the Birkbeck Centre…

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Research

IoT analysts: focus, but look for new market opportunities

Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at…

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3. Engage & Influence

Microsoft layoffs: Can Seattle learn from Blackberry?

An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks….

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3. Engage & Influence

500 analysts say innovation, markets & value challenge major vendors

Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told…

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3. Engage & Influence

Does location matter for Cool Vendors?

Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the…

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1. Identify & Evaluate

Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?

Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution,…

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http://www.thebluediamondgallery.com/wooden-tile/l/leverage.html
3. Engage & Influence, Guest Post

Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships…

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3. Engage & Influence, Prioritize

CXP Group advances in Analytics & Big Data Analyst Firm Awards

The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients….

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5. Leverage Reputation, Develop AR, On Sales Enablement

Gartner’s Cool Vendors says winning boosts sales

What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all designated a Cool Vendor by Gartner. So, what happened…

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3. Engage & Influence

Do layoffs at 451 Research reflect lower value?

News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers…

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Copyright Duncan Chapple, MPRCA 2003-2020.
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