With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great data, and some very insightful comments from vendors, businesses, public sector and non-profit organisation and even analysts (whose fascinating responses we will subtract from the final data presented on this blog)….
NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research. For some of the same…
Listen, learn, appreciate and share are the four lessons I’ve learnt from 5,000 tweets as @DuncanChapple. A “tweetaversary” is an arbitrary and trivial landmark but, looking back, it’s been a valuable experience. Most importantly, I’ve realised that it’s important to listen to the silences as well as the messages on twitter. In the analyst industry,…
One of the things that every AR professional needs to consider is how AR is positioned within their own organisation. IIAR board member Caroline Dennington was one of the first speakers approached for the AR Forum. In a new podcast, you can hear her discussing sales education programmes, lead generation, collateral development and deal coaching…
On Friday, October 4, the day after the Analyst Relations Forum, we have scheduled a half-day workshop for AR leaders, from 9am to 1pm in Somerset House, London’s outstanding 18th century building. This intimate event is for full-time AR professionals who direct and manage AR programmes on both the in-house and agency sides. We’re looking…
As businesspeople come under pressure to make more choices in less time, how can analyst firms develop customer journeys that directly connect decision-makers with the insight they need? That’s the question that a veteran analyst firm leader will discuss at the Analyst Relations Forum in London on October 3rd. In his case study session, John…
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2001, and around 3,000 professionals read the results of the 2012 survey. You can see a summary at influencerrelations.com/1886 . I’ll present the 2013 results for…
Over the last few months we’ve been surveying AR managers to see what they think are the top issues they want us to discuss at the AR Forum. The results were recently published on the AR Forum’s LinkedIn group, and here they are: below are the top 20 topics, listed alphabetically, out of the 50-plus…