You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for
Experton’s purchase by ISG, which also acquired Saugatuck, Compass and TPI, is just one more example of the ongoing analyst cycle. While mergers and acquisitions are ongoing so is the
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for
Two million data-points later, and the Kea Company research team has completed our analysis of how the profile of the 50 leading analysts firms’ mentions in the media changed in
With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two
January 19 2016, London — Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with
The 2018 Global Analyst Firm Awards have superseded the post below, which relates to the 2016 awards. The new year always brings changes. Here at Kea, where we are welcoming
