Which analysts are most influential
Philip Carter, chief analyst at IDC Europe, and I have recorded a new podcast to discuss digital transformation. I asked him about IDC’s Third Platform idea, and how his specifically European role reflects the differ challenges and tempo of organisations in Europe. The Munich-based research leader spoke about the friction points created as the gap opens…
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list.
Experton’s purchase by ISG, which also acquired Saugatuck, Compass and TPI, is just one more example of the ongoing analyst cycle. While mergers and acquisitions are ongoing so is the formation of new firms. The advantages of mergers are clear. CXP Group is a good example. By combining PAC, BARC and Le CXP, the group…
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not…
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list. In the…
Two million data-points later, and the Kea Company research team has completed our analysis of how the profile of the 50 leading analysts firms’ mentions in the media changed in 2015. We were amazed by the global reach of analyst firms in the press worldwide. Out of every ten mentions of analyst firms in the…
With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two sides is not always straightforward. Hence, this is the first in a series of blogs for AR professionals containing tips and pointers on how to…
January 19 2016, London — Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations. The new colleagues include the following professionals. Annelieke Nagel joined IDC in 1986 and…