Which analysts are most influential
Lawrence Hecht, formerly an analyst at 451 Research/TheInfoPro, offers this response to Phil Fersht’s recent contribution to our post opposing Federal regulation of analysts. Why would anyone want to be called a vendor advocate? How about technology evangelist? That connotes a point-of-view without saying that the advocate is beholden to the vendor’s interest. I actually…
Not to long ago the IT research industry was shocked by the sudden demise of one of the best known technology blogs and research firms, Gigaom and Gigaom Research. What went wrong? What are the implications for the freemium business model? And perhaps most importantly, what lessons are to be learned?
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what. The main report is a massive document, around 180 slides, but it does not answer…
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool. It features interviews with Duncan Chapple, Tom Reuner (who moved from Ovum to HfS Research), and Peter ffoulkes of 451 Research.
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into contact with IT analyst firms that technology professionals have worked with…
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move.
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move. You have a huge amount of experience as an analyst. What’s the difference between the way…
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst Relations practice at Luxoft. In this podcast we learn how Luxoft is taking on some of the biggest software outsourcing firms and how they have been leveraging…