451 alum Hecht: analyst is tech evangelist not vendor advocate

Lawrence Hecht, formerly an analyst at 451 Research/TheInfoPro, offers this response to Phil Fersht’s recent contribution to our post opposing Federal regulation of analysts. Why would anyone want to be

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Podcast: The Demise of Gigaom and Lessons To Be Learned For Freemium

Not to long ago the IT research industry was shocked by the sudden demise of one of the best known technology blogs and research firms, Gigaom and Gigaom Research. What went wrong? What are

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How to use the Analyst Sales Impact Matrix

The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users

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Influencer Insights Podcast April News

For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool.

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The Top Four Reasons Modern Marketers Can’t Live Without IT Research

After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and

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Exclusive InfluencerRelations.com interview with Tom Reuner

Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on

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Ovum’s Tom Reuner goes extra mile to HfS

Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview

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Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success

For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst

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