Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even
On his final blog post, Rob Koplowitz has joined John Rakowski, Scott Santucci, Stefan Ried and “rock star’ analyst Josh Bernoff in leaving Forrester Research. The #2 analyst firm, which remarkably
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not. The firm’s earnings call said that 50 jobs have been cut to
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also architects of intricate demand generation programs
