Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also architects of intricate demand generation programs
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to get more confusing. Measuring has become
One of Europe’s best-known analysts will switch firms next month. Experton Group director and lead advisor Andreas Zilch has joined PAC, the services and software firm which CXP Group recently
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, Analyst Relations execution and avoiding
Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and Forrester were the three most valuable analyst firms. That’s a great result for IDC, but
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: https://www.influencerrelations.com/7189 Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and
2014 has been the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also is the author
