Which analysts are most influential
Yesterday a Boston Globe website reported Netscout’s case against Gartner, making public the allegations that Gartner’s research harmed Netscout’s reputation in retribution for Netscout’s refusal to increase its investment in Gartner services. While the case is not a re-run of ZL Technology‘s ill-fated case against Gartner, it is unlikely to win in court, change Gartner or improve Netscout’s…
“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies only.” This comment to the Analyst Value Survey from a frustrated senior manager in one of the world’s biggest enterprises really struck the same note…
Two notable analyst firms have moved around the Analyst Cycle this month: Current Analysis has become part of Progressive Digital Media Group, while Yankee Group has been integrated into 451 Research. When 451 Group bought Yankee last year, we said the brand wasn’t worth saving and should be fully integrated into the 451 brand. 451 Group has announced exactly that,…
It’s leaner, faster, and more interesting than ever before, and this year the Analyst Value Survey is also working across platforms even smoother. My colleagues Ian Scott and Samyr Jriri have helped us focus the survey on value for money as well as influence, so we’re dropped some of the flabby questions to make space for…
We’re just getting ready to launch the 2014 Analyst Value Survey. There have been over 9,000 views of the full presentations about the 2013 survey, and almost as many views of my blog posts about the survey. We’ve expanded the list of firms, below. Are there any firms we should add? I think we have…
In this video, David Bell (@davidbnz), the Xinmei Zhang and Yongge Dai Professor at the University of Pennsylvania, talks about stakeholders as marketing assets. He’s a specialist in start-ups, and in this talk he explains the way that digital marketing can be used to build assets. A key concept for him is referral lifetime value: redefining the lifetime value…
The dust is starting to settle, and the aftermath is a little clearer about CXP and BARC’s decision to merge with PAC last week. One thing that’s clear is that there’s a lot of potential in the merger. We mentioned the partnership between CXP and PAC that was announced earlier this year. The activities that…
Om nom nom nom… This morning BARC, perhaps the largest analyst firm focussed on business applications, and its French partner CXP, announced a merger with PAC, one of the top ten firms in our Analyst value Index, and perhaps now the leading European analyst firm for software and services. The merged organisation, to be called CXP…