Which analysts are most influential
Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: analysts are increasingly stretched, something reflected by the increasing frequency with which some firms are taking complaints to Gartner’s Ombudsman, and making similar appeals at other firms. Dennington, who previously…
Nick Patience was the keynote speaker opening the 2014 Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small NYC office in the 1990s, Nick wrote over 1,000 reports, and took almost 5,000 briefings and other sessions from vendors and IT solution providers. 451’s name came from Ray Bradbury’s…
Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe it’s because Nucleus is under-pricing its services, but the firm’s unique focus on measuring return on investment, and its sponsorship of next week’s Analyst Relations Forum, led me to interview CEO…
What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more guidance on ethical questions and commercial relationships at some research firms than on doing the research itself. Here are 20 of suggestions, which I noted down…
Unexpectedly, the Analyst Value Survey has identified some new areas where the leading analyst firms seem to be failing. Yesterday’s preview webinar for participants in the Analyst Value Survey found a lot of continuity in the market. Looking at the top 15 firms, we found that: Influence on buyers is fairly stable Gartner is the…
We are now gleefully buried in charts this week as we dig through the data from the Analyst Value Survey, rather like children rolling in the bountiful autumn leaf fall. We’re learning a lot. The larger number of participants is allowing us to see some substantial trends in the data. As you might imagine we…
I just closed the Analyst Value Survey for 2014. We had an amazing response; almost 1,100 responses, compared to around 360 last year, and from many more countries. We have notable improvements in participation in several countries. All in all, one in five responses were from the USA, with the UK and India each contributing around one…
Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec in Europe and then led global AR before taking up a new role leading all the firm’s communications in EMEA, bringing AR and PR together. Jriri is…