AR Classics: How analysts influence the Buyer Decision Process

Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: analysts are increasingly stretched, something

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451 co-founder Nick Patience: focus on the R in AR

Nick Patience was the keynote speaker opening the 2014 Analyst Relations Forum: a part of the small ex-Computerwire team that founded AR in a small NYC office in the 1990s,

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Nucleus Research focuses on value and ROI

Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe it’s because Nucleus is under-pricing its

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27 things no-one tells new researchers

What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more

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First surprises from 2014 Analyst Value Survey

Unexpectedly, the Analyst Value Survey has identified some new areas where the leading analyst firms seem to be failing. Yesterday’s preview webinar for participants in the Analyst Value Survey found

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What does the AVS tell us about digital disruption?

We are now gleefully buried in charts this week as we dig through the data from the Analyst Value Survey,  rather like children rolling in the bountiful autumn leaf fall.

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Record year for AVS – over 1000 responses from 50 countries

I just closed the Analyst Value Survey for 2014. We had an amazing response; almost 1,100 responses, compared to around 360 last year, and from many more countries. We have notable

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Dennington and Jriri explaining analysts’ sales impact at AR Forum

Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec

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