In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing
In the three months since we presented the results of the Analyst Value Survey, we’ve been developing two methods to help analyst firms benefit from the research. The results have
Kea Company’s just completing the analysis of our annual survey of vendors that Gartner’s named as cool vendors. 76 cool vendors responses to the survey, and they gave some candid
In three weeks over 3,000 people used the results of the 2013 Analyst Value Survey results to understand which analysts firms are delivering increasing value. From the initial findings, posted
At the AR Forum two weeks ago there was huge interest in the highlights of Analyst Value Survey, which we presented there. Since then over 1,700 people have worked through
At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the
