Which analysts are most influential
In the Analyst Value Survey every year, we ask participants which firms in the analyst industry are most, or least, independent. Rather unsurprisingly the biggest firms get the most votes in both categories. Here’s a chart to show data from the most recent survey. But some firms get only in the most independent top ten…
In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In the call, Rachel Godwin, from Progress Software, shares some key issues about getting the right mix of research and other analyst services to make sure…
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
In the three months since we presented the results of the Analyst Value Survey, we’ve been developing two methods to help analyst firms benefit from the research. The results have been read over 6,800 times, and they have clearly met a desire to better understand how analyst firms can deliver more value to users. On…
Kea Company’s just completing the analysis of our annual survey of vendors that Gartner’s named as cool vendors. 76 cool vendors responses to the survey, and they gave some candid insight into how they won the award, what their prior relationship was like with Gartner, and the outcomes were. The most interesting result for me…
In three weeks over 3,000 people used the results of the 2013 Analyst Value Survey results to understand which analysts firms are delivering increasing value. From the initial findings, posted at http://www.slideshare.net/dchapple, a lot of questions have arisen. Most importantly, what does the survey suggest that buyers of analyst services, and analyst firms themselves, should…
At the AR Forum two weeks ago there was huge interest in the highlights of Analyst Value Survey, which we presented there. Since then over 1,700 people have worked through the slidecast with the highlights. Now we’re put the full results online at https://bitly.com/AnalystValue2013 (and, depending on your browser, you might see them embedded below)….
At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the results and the reaction to them are fascinating. Last year’s survey provoked a long discussion (indeed, one that continues), especially about this chart on analysts’ media…