Which analysts are most influential
One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of analyst services tell us they are getting great insight at a fraction of the cost of larger firms. However, there are substantial obstacles. How can these firms scale up profitably to…
Our friends at Hypatia Research Group, one of the sponsors of last year’s Analyst Relations Forum (alongside firms like HfS Research and Greyhound), have shared some thoughts about how to do analyst relations. Check it out in their newsletter here. There’s one comment which might raise a few concerns with people in public relations teams:…
It might look like Informa Telecom & Media (ITM) has been rolled up into Ovum but it’s really the other way around. The IIAR had the best, shortest and first analysis of the news. Over the last year, Ovum’s integrated into ITM through a series of moves very similar to Yankee’s integration into the 451…
The IIAR recently held one of its most remarkable webinars, with Outsell VP, Harry Henry (@harryhenry). A post about the webinar explains that “Harry Henry leads Outsell’s research and advisory programs in the areas of marketing, media and analytics”. He’s one of the most experienced market researchers in the field, and gave a fascinating and candid presentation. IIAR…
We’ve started planning the 2014 Analyst Value Survey, and we’re asking for your feedback. One thing’s clear: the survey’s getting better and better with each year. In the last five months there have been around 8,000 views of the findings on slideshare, and we’re continuing to see interesting trends in the data when we make custom…
A recent post on the HFS Research blog focusses on some independent analysts as “pay to play”. It’s a useful post, but that key point doesn’t fit with our annual Analyst Value Survey, which suggests only a slight correlation between firm size and independence. In the survey, the largest 26 firms got an average score…
Teresa Cottom, my former Ovum colleague who is now Founder & Chief Strategist at Telesperience, had made some very useful criticism and comment (here, and well worth a read) about our recent chart of the Analyst Value Survey data on analyst independence. Her most challenging point is that it’s not possible to measure independence and,…
Analysts firms vary massively in their independence. That’s one finding of our 2013 Analyst Value Survey, which shows the opinions of 352 users of analyst research. Ovum, NelsonHall and Redmonk stand out as firms widely seen as highly independent, with strong scores for 451 Group, Pierre Audoin Consultants, Saugatuck and TBR. Perhaps unsurprisingly, many of…