Which analysts are most influential
Forrester Research´s analyst relations analyst, Kevin Lucas, will speak at the Analyst Relations Forum on October 3rd to discuss how vendors can boost the influence of analysts over the market. In this new podcast, Kevin explains that while many AR people pay attention to which analysts are most influential, few also try to raise the…
With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great data, and some very insightful comments from vendors, businesses, public sector and non-profit organisation and even analysts (whose fascinating responses we will subtract from the final data presented on this blog)….
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it since 2001, and around 3,000 professionals read the results of the 2012 survey. You can see a summary at influencerrelations.com/1886 . I’ll present the 2013 results for…
One of the trends that’s growing most quickly right now is the way in which IT buying is spreading outside the IT function, and it’s compounded by the rate at which non-IT managers are influencing IT buying. I’m not talking about BYOD, but about major corporate purchasing. Six months ago, in our survey of CIOs and IT…
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is…
There’s nothing paradoxical about the success of the analyst companies over the last recession. The analyst firms are more needed in tough times, and they have worked hard to innovate. However, some of the firms are pushing up against the limits of the value they provide. The stock market has a nose for this, and…
Mergers are tricky things, and the mergers of businesses based around knowledge workers are especially tricky. It’s not hard to see why. Ovum, Informa and Datamonitor each developed different cultures, each of which reflect the different goals and preferences of their owners, and the intricacies of English business. In the last post, I asked can Ovum…
Ovum has some substantial strengths. As we explained yesterday, Informa’s business model means that it contains some of the most profitable businesses in any industry. Ovum has more of a global footprint and, with over 100 analysts, enough scale to meet the needs of many clients. Since separating from Datamonitor two years ago, Ovum has…