Forrester Research´s analyst relations analyst, Kevin Lucas, will speak at the Analyst Relations Forum on October 3rd to discuss how vendors can boost the influence of analysts over the market.
With over 200 participants from 20 countries (half from the USA) this year’s Analyst Value Survey is already the biggest yet. We’re getting great data, and some very insightful comments
As readers of this blog will know, the Analyst Value Survey is the only public survey into how people value different analyst firms like Gartner and Forrester. I’ve been running it
One of the trends that’s growing most quickly right now is the way in which IT buying is spreading outside the IT function, and it’s compounded by the rate at which non-IT
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key
There’s nothing paradoxical about the success of the analyst companies over the last recession. The analyst firms are more needed in tough times, and they have worked hard to innovate.
Mergers are tricky things, and the mergers of businesses based around knowledge workers are especially tricky. It’s not hard to see why. Ovum, Informa and Datamonitor each developed different cultures,
Ovum has some substantial strengths. As we explained yesterday, Informa’s business model means that it contains some of the most profitable businesses in any industry. Ovum has more of a
