When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, “I mistakenly thought that that
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the book a dozen years ago, in
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations that are more or less mandatory for any new solution
The German analyst firm techconsult sent me an English-language version of a lead chart from their latest survey of SME businesses in Germany. “The prospects for the coming three months have
It’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this decade management consulting was a $32
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn
Originally $748, $38 is the new price for ‘Maximizing The Value of Analyst Relations‘, one of the most insightful books I’ve ever reviewed about AR. It’s now available as a
The Analyst Relations Forum on Twitter It is now relatively common that conversations happening at events can be captured on Social Networking Sites such as Twitter as well as physically
