Because 2014 was the first year when the Analyst Value Survey had around 140 valid responses from Asia and Oceania, Influencer Relations’ Analyst Firm Awards for 2014 can also spotlight the
Trends across Europe, the Middle East and Africa vary greatly, but the five firms there delivering the most value in Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) are international firms with
These awards have been superceded by the most recent Analyst Firm Awards. Most users of analysts’ services are on the demand-side, and that Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) segment
When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, “I mistakenly thought that that
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the book a dozen years ago, in
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations that are more or less mandatory for any new solution
The German analyst firm techconsult sent me an English-language version of a lead chart from their latest survey of SME businesses in Germany. “The prospects for the coming three months have
It’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this decade management consulting was a $32
