It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for
Vendors are often surprised when top analysts move over to the supplier side. While it’s only human to be worried, there’s no cause for panic. It’s a common pattern: Gartner
Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ
For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ) and how their companies should react
Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary. Because the Magic Quadrant impacts billions
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past five years. So, what happened to
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the start of 2014, readership has grown by
