For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ) and how their companies should react
Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary. Because the Magic Quadrant impacts billions
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past five years. So, what happened to
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly wrong. Seven mistakes
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the start of 2014, readership has grown by
Because 2014 was the first year when the Analyst Value Survey had around 140 valid responses from Asia and Oceania, Influencer Relations’ Analyst Firm Awards for 2014 can also spotlight the
Trends across Europe, the Middle East and Africa vary greatly, but the five firms there delivering the most value in Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) are international firms with
These awards have been superceded by the most recent Analyst Firm Awards. Most users of analysts’ services are on the demand-side, and that Influencer Relations’ Analyst Firm Awards for 2014 (AFOTY14) segment
