Influence
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a free seat at the 28 May webinar to Yulia will give to explain the process. The process is led by one of Europe’s top management…
Mark Schaefer coined the phrase content shock to describe the situation where content marketers produce so much volume that people can’t consume it. Last week I heard three leading professionals speak at a Techmap event to discuss implications for content marketers. Emily Turner described the evolution of content over the last 20 years, from static repositories…
Andrew Reed’s excellent Influencer Insights Podcast has a new episode. Analyst moves get mentioned in detail, which Andrew gets from ARchitect Express (the AR CRM solution exclusively available from Kea Company). There’s a very impressive and through-provoking interview with Dr Thomas Reuner (who I interviewed earlier), who has joined HfS, and Stowe Boyd‘s move to DCG gets…
The dominant paradigm for business is now that it pays to be sustainable and socially responsible, and that there are untapped economic opportunities. That has created a hierarchy in which only social problems that fit with profit-making are addressed. Dominant thinking focusses on business opportunities. There are, however, conflicting social goals around poverty and climate change,…
For this Influencer Insights podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified outreach to analysts, really reinvigorating the Analyst Relations practice at Luxoft. In this podcast you can learn how Luxoft is taking on some of the biggest software outsourcing firms and how it leveraged Analyst Relations as…
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers. Each of our four strategies is designed for companies in different…
After a month of testing, we’re just relaunched the Influencer Relations newsletter. It’s still free – and now it’s simpler, more concise and it’s getting a lot more attention. You can see what it looks like below. To subscribe, click here. No Images? Click here Forrester loses $90m and Josh Bernoff Over ten weeks Forrester…
New data about the financial performance of public relations companies should be worrying not only PR professionals, but also their clients. According to the most recent Plimsoll report 35% of PR companies in the UK made a loss last year, up from 25% ten years ago. I have often been mystified why it is an exception,…