Given the current FIFA scandal, it’s interesting to note that it is a year since the most serious call yet for the regulation of industry analysts. Phil Fersht argues against
Analyst relations was a big part of Nortel Networks‘ huge success during the 1998-2000 tech boom. In 2000, I became head of AR for Brodeur Worldwide, Nortel’s agency. The team’s accomplishment
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives,
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a dizzyingly comprehensive list of services, but
While firms like Honeywell and IBM had developed analyst relations earlier, it was the 1990s when AR became a major marketing expense for high technology vendors. This October 2003 training
Writing is grim, says Paul D’Silva. It is hard because it involves thinking clearly. What tips should we give analysts who need to write better, and more quickly? these are
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a
Mark Schaefer coined the phrase content shock to describe the situation where content marketers produce so much volume that people can’t consume it. Last week I heard three leading professionals
