Influence
Many thanks to HfS Research founder Phil Fersht for this reply to our recent post opposing state regulation of analysts. Duncan – thanks for airing this important issue. It’s become even more relevant over the last year alone, as rogue technology and services “analysts” are increasing on the take from whichever vendor is willing to…
CIO and Darwin Magazines conducted a survey to gage CIOs’ use of IT analyst firms’ services to make IT purchase decisions. More than half of the executives we spoke with said that IT market research is important to overall IT strategy. Research is used most commonly to educate on a technology or an IT issue….
Given the current FIFA scandal, it’s interesting to note that it is a year since the most serious call yet for the regulation of industry analysts. Phil Fersht argues against the growing demands placed on vendors by analysts’ requests for data. He raises the argument that analysts who beseech such information must have reduced access…
Analyst relations was a big part of Nortel Networks‘ huge success during the 1998-2000 tech boom. In 2000, I became head of AR for Brodeur Worldwide, Nortel’s agency. The team’s accomplishment was so remarkable that we were delighted to get Nortel’s permission to produce this case study in 2002 about its success in Europe, where the firm rose…
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives, technology analysts are the consiglieres of the Fortune 1000. These trusted advisers seem like the voices of objectivity, offering unbiased wisdom about the endless outpouring…
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a dizzyingly comprehensive list of services, but they all have individual strengths and weaknesses. Check out the history of the company and find out what it did when it started. Chances are,…
While firms like Honeywell and IBM had developed analyst relations earlier, it was the 1990s when AR became a major marketing expense for high technology vendors. This October 2003 training note by Duncan Chapple summarises the rapid change in the late 1990s. Agencies like SSSmith & Associates, Parallax, Lobsenz-Stevens Associates and Kensington Group were the…
Writing is grim, says Paul D’Silva. It is hard because it involves thinking clearly. What tips should we give analysts who need to write better, and more quickly? these are my suggestions, and I’d love to hear what you think we can add, Writing, and especially writing accessibly, is challenging. It produces a lot of anti-task behaviours, some…