Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives,
Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a dizzyingly comprehensive list of services, but
While firms like Honeywell and IBM had developed analyst relations earlier, it was the 1990s when AR became a major marketing expense for high technology vendors. This October 2003 training
Writing is grim, says Paul D’Silva. It is hard because it involves thinking clearly. What tips should we give analysts who need to write better, and more quickly? these are
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a
Mark Schaefer coined the phrase content shock to describe the situation where content marketers produce so much volume that people can’t consume it. Last week I heard three leading professionals
Andrew Reed’s excellent Influencer Insights Podcast has a new episode. Analyst moves get mentioned in detail, which Andrew gets from ARchitect Express (the AR CRM solution exclusively available from Kea Company).
The dominant paradigm for business is now that it pays to be sustainable and socially responsible, and that there are untapped economic opportunities. That has created a hierarchy in which only
