Influence
Many thanks to Evan Quinn at QAD for allowing us to publish this post disputing the recent post on vertical analysts. There is “very little verticalized technology?” That is patently incorrect, and this is not the right advice. There are a ton of vertically-oriented tech solutions out there. What there is, however, is a relative lack…
Few analysts following high-technology industries tend to follow vertical markets, mainly because there’s very little verticalized technology. For example, the construction market is perhaps the largest single buyer of project management software. Mostly, such software has generic functionality, so the analysts don’t need to focus on just one vertical market. There is specialist construction software,…
Over the last 12 years, my colleagues and I have run dozens of webinars and telephone conferences to address the most frequently asked questions of analyst relations managers. This week I’ve been running the numbers, looking to see which topics got the most attention. Several of these topics were used more for than one event…
Chinese businesses and consumers have on their hands similar channels of communication as we do. However, did you know they are often used in slightly different ways? Grace Zhao runs China Unbound, the London China Business Accelerator. In anticipation of their new Chinese Business Culture course, here are some of the subtle but important differences:…
On our free webinar on June 25th, KPMG and Shell alumna Rosemary Cooper-Clark will explain a method to review the key elements that drive business performance and business success. It’s a great way to see how analysts and consultants view businesses. If you’re involved in presenting your business to others, or if you need to…
Do vendors pay analysts to say what they want them to say? Not normally. Vendor support for the analyst community is substantial: many obtain more revenue from vendors than from users. Most analyst houses cannot have their opinions bought, but few have clear policies to help explain it. Uncritical research stands out sharply and will often…
Changes in business have driven the growing revenue and authority of ICT industry analysts. Four distinct stages reflect the several factors that have defined this success. For much of the late 20th century, we had the “old normal”, in which IT followed the business. In the “dot.com” boom of 1998-2000, IT attempted to be the…
Lawrence Hecht, formerly an analyst at 451 Research/TheInfoPro, offers this response to Phil Fersht’s recent contribution to our post opposing Federal regulation of analysts. Why would anyone want to be called a vendor advocate? How about technology evangelist? That connotes a point-of-view without saying that the advocate is beholden to the vendor’s interest. I actually…