Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even
Managers are increasingly using information from social media: managers, product developers and other managers are exposed to both new benefits and new risks. Companies need to control the risks that
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, Analyst Relations execution and avoiding
Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I
It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for
Vendors are often surprised when top analysts move over to the supplier side. While it’s only human to be worried, there’s no cause for panic. It’s a common pattern: Gartner
Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ
