Influence
Would you like to make sure that you and your colleagues are making the right impression in analyst-vendor briefings? We’ve just completed a scientific research process and found the answer. On Thursday 16 April, we’re running a special webinar to share our insight. Over the last decade, there’s been a total turnaround in the way…
Michael Wolf, former VP of Research at Gigaom, and former Forrester analyst Scott Santucci, join us on our new Influencer Insights Podcast to discuss the two biggest developments in the analyst industry recently: Gigaom’s closure and the reorganisation at Forrester. The podcast also covers other interesting developments in the IT research industry including the newly announced partnership…
Some of our neighbours are hiring here at Somerset House, London’s outstanding 18th century building. Please contact them directly to find out more. Creative United (2nd Floor, New Wing) Assistant, Finance and Operations Application deadline: Monday 13 April 2015 For more information and the full job description click here. Creative United (2nd Floor, New Wing) Programme…
Writing on the Influencer Relations website, a veteran software CEO has appealed for industry analysts to clean up conflicts of interest, and for customers to not buy from firms who do not. Kyield CEO and AI expert Mark Montgomery left the comment on the website’s most controversial post, which discusses the business model of Constellation Research…
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging this month, as my colleague Christian and I speak with analysts who look part in the recent Analyst Attitude Survey. Roughly half of the 150…
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance to bid. In order to exploit positive placement on a Magic Quadrant and mitigate negative placement, vendor sales executives need to work with…
Managers are increasingly using information from social media: managers, product developers and other managers are exposed to both new benefits and new risks. Companies need to control the risks that arise from using social media information, which also means controlling the tools that bring these data to managers. I’ve been discussing that question today with…
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like their job is complete. The problem is that such an attitude could lead to complacency and endanger a company’s coveted status in the…