Some of our neighbours are hiring here at Somerset House, London’s outstanding 18th century building. Please contact them directly to find out more. Creative United (2nd Floor, New Wing) Assistant, Finance

Writing on the Influencer Relations website, a veteran software CEO has appealed for industry analysts to clean up conflicts of interest, and for customers to not buy from firms who do

Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even

Managers are increasingly using information from social media: managers, product developers and other managers are exposed to both new benefits and new risks. Companies need to control the risks that
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, Analyst Relations execution and avoiding

Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I

