AR Classics: Vicky Griffith’s ten tips to increase sales

Vicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website in 2005, when she was still

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AR gets firms in the room, but it’s the spokespeople who convince

Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder

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Efrem Mallach on 40 years in and around the analyst industry

In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with

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Sales influence before and after the chasm

Debleena Paul from SapientNitro and Vodafone’s David Taylor stressed the role of maturity in sales enablement when speaking at the Analyst Relations Forum on September 17th. Go to market strategy has

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First surprises from 2014 Analyst Value Survey

Unexpectedly, the Analyst Value Survey has identified some new areas where the leading analyst firms seem to be failing. Yesterday’s preview webinar for participants in the Analyst Value Survey found

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What does the AVS tell us about digital disruption?

We are now gleefully buried in charts this week as we dig through the data from the Analyst Value Survey,  rather like children rolling in the bountiful autumn leaf fall.

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Dennington and Jriri explaining analysts’ sales impact at AR Forum

Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec

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Register for the Analyst Value Survey preview webinar

If you’ve taken part in the Analyst Value Survey, now’s the time to register for the preview webinar on Thursday 4 September at 11am Eastern time (4pm UK time, 5pm Central

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