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Influencer Relations
  • 1. Identify & Evaluate

    Debating Forrester’s pricing

    ByDuncan Chapple May 22, 2006March 22, 2008

    My colleague Hugh Rittner’s makes an interesting comment here: Forrester’s across-the-board price rises give it a one-off boost in profits, but perhaps it would have been wiser to wait until it was under more pressure and really needed the money that such a one-off shot allows it. Hugh poses two powerful questions… “Might a shareholder,…

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  • Develop AR | Prioritize

    An IDEAL situation

    ByDuncan Chapple May 16, 2006March 23, 2008

    Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear dot com. Over the last couple months we have been engaged in our IDEAL powered AR audit. This sees us interviewing leading AR practitioners about the makeup of their analyst relations…

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  • 1. Identify & Evaluate

    The money shot

    ByDuncan Chapple May 11, 2006January 20, 2021

    By Hugh Rittner, Lighthouse advisory board member Forrester’s had a great start this year. With hiring progression in addition to revenue growth through research and consultancy, the number two analyst firm is certainly firing in the right direction. Forrester’s pricing and professional fees have evidenced a degree of spiking through increases over the past six…

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  • 3. Engage & Influence

    You aim, we fire

    ByDuncan Chapple May 4, 2006March 18, 2008

    Lighthouse hit its second century today. Earlier today, Lighthouse posted its 200th posting; it’s an important step forward us because the blog forces us to explain, clarify and make concrete our experiences and observations. The 30,000 page impressions that we’ve registered since we started tracking these numbers are a reassuring sign that blog is appreciated….

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  • 1. Identify & Evaluate

    Forrester gets off to a fast start

    ByDuncan Chapple May 4, 2006March 22, 2008

    A conference call last week has kicked off a series of discussions here at Lighthouse about Forrester Research. The second-most influential analyst firm had a good 2005, and it’s made a good start to 2006. However, there are some issues and opportunities that still face it. Over the next few days, I’ll be outlining our…

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  • 1. Identify & Evaluate

    Is a Forrester dollar worth twice as much as Gartner’s?

    ByDuncan Chapple April 26, 2006March 22, 2008

    Today Forrester Research reported a 21% increase in revenues. Demand for its non-research services rose 34%, accounting for almost half the growth. The firm’s value rose to $466 million today, around 30% of Gartner’s. Since Forrester’s revenue is just 15% that of Gartner’s, that means that investors put twice as much worth on each dollar…

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  • 1. Identify & Evaluate

    Gartner’s Outsourcing Summit spotlights opportunities

    ByDuncan Chapple April 25, 2006March 22, 2008

    Gartner’s astonishingly successful Outsourcing Summit has just closed here in London. The growing demand for events focussed on outsourcing is shown by both the attendance, which set a record, and by the demand for high-profile sponsorships: the event has 15 ‘platinum sponsors’ and zero ‘gold sponsors’. The rising interest in focussed Gartner events is also…

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  • 3. Engage & Influence

    Back in the San José boardroom

    ByDuncan Chapple April 23, 2006

    Each April, Lighthouse sits down for a working lunch with up to a dozen of Silicon Valley’s leading AR professionals to exchange views on that year’s hottest topic. Because we use the Chatham House rule, the discussion is candid. Our 2005 discussion highlighted the increasing pressures produced by Gartner’s strategy. That remains the key issue….

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