Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the end of the audit, we benchmark your scores against the best practice in the industry, to help you see where the biggest gaps are between what…
For most of last year, this blog’s readership was pretty stable: around 1,000 unique visitors stopped by each month. Since then, it’s almost doubled. In March we’ve had 1,923 visitors: a rise of over 92% over five months. Much of that is coming in from RSS systems like bloglines.com. Normally we can’t ‘see’ those readers,…
Lighthouse is partnering with International Developer magazine to launch the Lighthouse Software Index. The index shows the profile of the leading software brands in the research of the leading analyst houses. It’s a classic share of voice tool, and we’ve discussed the pros and of these measures previously. Share of voice shows you how often…
If you want to build your own ’boutique’ advisory business, then it is useful to have a good template. We discussed Mako in this vein, and another seems to be Mercator. A friend of mine has been following them closely, and tells me that a few years back, they: 1. Decided payments sector was going…
A common myth is that suppliers can simply buy their way into the Leader section of Gartner’s Magic Quadrant. Another is that firms that are not clients cannot be Leaders. These are both myths. There are some tricks that vendors try to play with analysts. We even teach a full-day class on them. A vendor…
Yesterday we presented Lighthouse’s assessment of where Gartner is going to a conference call for our clients and colleagues. The presentation assimilated a number of conversations we have had with CIOs and other market-watchers. Of course John Moroney was formerly associate director at Gartner, and it was his analysis that made it one of the…
Our Analyst Influence Survey asks readers to take a survey to tell us what they think of the leading analyst houses. It is an annual survey, which Duncan Chapple first conducted in 2001. It’s primarily aimed at vendor’s staff, because we already conduct large surveys of buyers and of analysts. However, vendors’ opinions of analysts…
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can…