Lighthouse is something like a ‘cuckoo in the nest’ of public relations: we are a part of the broader PR community, but our background as former analysts gives us a
On Thursday next week, our London team will move into a new office which has a new insulation from www.ProFoam.com. Our telephone, fax and email details will be unchanged. The
Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts’ inaccurate forecasts is similarly wasted. Humanity’s systematic
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked
Earlier this week Ovum’s shareholders (of whom I probably have the smallest holding) voted to move ahead with the plans to IPO. It’s been interesting to hear opinions, both from
Last October, after Hyperion hired Howard Dresner, we asked what happens when a competitor hires the analyst who follows your firm. Generally, not many analysts want to move into an
ARmadgeddon has some comments about criticisms of share of voice analysis. This is a topic that we have written about both recently and a few years ago in our white
I’ve just been writing a précis of an interesting report contrasting the analyst relations performance of super-sized technology businesses. While the findings are useful for any large $10bn-plus business with
