We have always been skeptical of the view that the fundamental trend in the analyst industry is one of consolidation. While it’s a lot easier to think that the number of
IBM has, for decades, been one of the best companies at analyst relations in any industry. A major part of the mythology of analyst relations is made up of stories
I think a great way to get more leverage from your analyst portal is to ask analysts what information they would like — not just from your firm but from
More former META executives are popping up at Experton Group. Former META Group Geschäftsführer Jürgen Brettel is now listed on the firm’s web site as its Chief Executive Officer, while
Experton Group LLC has a new CEO: Luis Praxmarer, one of the key figures in the German IT market. Luis was formerly led META Group’s EMEA business, and owned and
Neil Bradford, one of Forrester’s key leaders and president of the firm in the Americas, will leave the company this quarter to return to the United Kingdom. Bradford has a
Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with
Why is the business model for the analyst firms so different in the German-speaking regions? The greater interest in custom consulting projects outstrips demand for research. This is great news
